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FOR IMMEDIATE RELEASE
Digital Garage Media Contacts:
Geoff Clendenning, Digital Garage Media
Phone: 416-560-4563
E-mail: gclendenning@digitalgaragemedia.com
Michael Carpentier, Digital Garage Media
Phone: 647-895-5008
E-mail: mcarpentier@digitalgaragemedia.com
“Branded Entertainment Marketing
is not about product placement. That’s simply adopting
an old paradigm and trying to make it work in a radically
new world where technology has significantly impacted what,
when, how and where people consume media”
- Branded Entertainment Marketing is
a natural evolution taking place in marketing communications
and it is being driven by the rapid proliferation of entertainment
devices and digital interactive technologies. -
April 6th, 2005 – Digital Garage
Media announces the launch of its new website. Digital Garage
Media is a world leader in the development, execution, and
management of branded entertainment marketing programs.
We work exclusively with tier one content producers, production
companies, and top content libraries worldwide to create
unsurpassed quality entertainment productions that can be
leveraged as powerful marketing programs to drive sales
and connect with customers.
“Our site is very reflective of the directions we
see taking place in the market vis-à-vis the effective
use of content as a powerful marketing platform leveraging
off of the myriad of entertainment devices and applicable
entertainment content (from video games to sports documentaries)
available to today’s consumer”, says Geoff Clendenning
– Managing Partner, “We then develop exclusive
distribution channels to get the content into the hands
of our client’s target demographic and we build in
intuitive registration mechanisms to track and measure.”
“Advertisers are dealing with an extremely cluttered
market from the media perspective right down to the retail
level and with today’s consumer, marketers have to
utilize strategies that set them apart to build their brand
and drive revenue” says Michael Carpentier –
Managing Partner, “That’s why many of the biggest
and forward thinking brands like American Express, Nike,
Daimler Chrysler, BMW, McDonalds and Home Depot, to name
just a few, are turning to branded entertainment marketing.”
Digital Garage Media adopts a very unique approach to the
development of branded entertainment marketing campaigns.
Products are not simply placed within an entertainment production
with the hope that it might be seen. The process begins
with a thorough assessment of the lifestyle trends of the
intended target market. Once this assessment is completed
research is undertaken to determine the type of content
that will fit with the brand and the lifestyle and demographic/psychographic
particulars of the market. The content can take many forms
from music videos to video games to sports documentaries
all of which can either be custom developed or bought off
the shelf and modified. The advertiser’s message is
crafted into the content in an unobtrusive manner that does
not diminish the value of the user’s entertainment
experience. The content is then distributed through a variety
of exclusive distribution channels, partnerships and devices
(PSPs, Laptops, DVDs, etc.) that are carefully selected
to ensure that the target market is effectively reached.
An integrated “closed loop” approach is always
adopted to ensure that retail and/or sales objectives are
part of the program. Campaigns can be scaled and/or modified
to meet regional, national and international strategic requirements.
Tracking, measuring and reporting are always a fundamental
part of the program in order to bring a genuine level of
accountability that often can be traced right to the point
of purchase while building productive relationships with
your consumer.
For more information on how Digital Garage Media can help
you drive sales and connect with customers using branded
entertainment marketing, please visit www.digitalgaragemedia.com.
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