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What
we do |
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Digital
Garage Media develops innovative marketing, communication
and distribution strategies that drive sales through
channel partnerships, event marketing, point-of-sale
promotions, media properties, and viral marketing campaigns.
We connect you with your customers online and at the
POS, building relationships that inform, educate and
drive word of mouth promotion of your products and brand. |
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How we
help our clients leverage branded entertainment |
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At Digital
Garage Media we help you identify the lifestyle trends
that impact your customers by employing a quantitative
and qualitative methodology to research, engage and
interact with your customer base. We use our experience
with pop culture and media to identify key interests,
events, and activities that impact and motivate your
customers and we utilize this research to develop a
comprehensive lifestyle profile of your target customer.
Based on this profile we develop a branded entertainment
marketing program that will reach and engage this audience. |
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Why branded
entertainment works |
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In today’s
cluttered media environment reaching your target audience
has become increasingly more difficult to achieve through
traditional broadcast media. Although direct marketers
have been successful in reaching a desired target audience
the direct marketing experience for the customer is
static and uninteresting in comparison to the impact
of broadcast television. Now however, new technologies
such as DVDs, broadband and wireless are changing the
way consumers consume and interact with media and as
such change the way marketers reach and engage their
target customers. Branded entertainment distributed
through digital channels bring the best of both the
direct marketing and broadcast world together by delivering
a relevant, interesting and engaging media experience
to a targeted group of customers who share common lifestyle
interests, values and beliefs. |
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Interacting
with branded entertainment |
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